Digital Product Feature Audit; the JUMIA Nigeria App (for PMs)Product Management is a profession in the art of editing and research; editing features in digital products, removing, updating, replacing…Jul 7, 2021Jul 7, 2021
A/B Testing: Checking Your Marketing Ideas for ValidityA/B testing is a practice of testing different variations of a hypothesis or an idea to know their effect and hence which to adopt.Jan 4, 2021Jan 4, 2021
Testing Your Assumptions: Conversion Rate Optimization StrategiesThe major challenge in testing the assumptions of conversion rate optimization is in determining what to test, in what order to test them…Dec 27, 2020Dec 27, 2020
Playing to Learn: Five Benefits of Gamification In E-LearningGamification in e-learning can benefit both young and adult learners by providing friendly environments for self-expression and immersive…Dec 23, 2020Dec 23, 2020
Website Audit: Tips to Know Where Your Website Is Leaking and How to Fix ItThe whole process of communication and sales is anchored on attention. Now let’s see how this craft can help skyrocket click through…Dec 21, 2020Dec 21, 2020
